Regional Sales Manager - South Central

we-ef Lighting
Regional Sales Manager - South Central: Texas

Location – Texas, Dallas or Austin Preferential

Territory – Texas, New Mexico, Oklahoma, Arkansas


Our globally recognized organization was established to provide advanced lighting technologies for all architectural settings. Our cutting-edge lighting and controls technology continues to maintain purity of the night sky while enhancing the lighting in the surrounding areas below.

Our company is seeking a full time South Central Regional Sales Manager for our fast-growing architectural exterior lighting brand. As a member of the Regional Sales Team, you will take ownership of all sales in the South Central territory, directly interfacing with decision makers, specifiers, and sales representatives while acting as the face of the organization in the market. 



You will be responsible for accelerating sales while maintaining & fostering new relationships in the South Central Region sales territory. You will drive to increase demand for our products, build passion for the brand and work alongside sales representatives, specifiers and distributors within the region. You will be expected to travel within your home market extensively (30-50%) and make occasional trips to Pittsburgh (home office) and beyond to support corporate objectives.

In this role, you will:

  • Grow profitable sales in the South Central Region.

  • Achieve sales budgets and quotas, while maintaining desired profit margins.

  • Work closely with Sales Representatives, Lighting Designers, Distributors, and Specifiers.

  • Create and maintain strong relationships with all relevant parties, companies, institutions, and people, and paying attention to market needs.

  • Fully understand and confidently navigate the complexity of North America’s sales network.

  • Identify and generate new opportunities, maintain relationships, and build the company brand.

  • Propose sales targets in the region based on verifiable market intelligence.

  • Confidently and knowledgeably present new products, highlighting their features and benefits.

  • Answer customer requests regarding products, pricing, and technical modifications.

  • Identify opportunities, provide technical quotation support and create a robust pipeline.

  • Attend product shows, locally sponsored events, and larger national trade shows.

  • Organize your travel in the most economical way, within corporate guidelines.

  • Organize, manage & Report accurate, up to date forecasts.



  • Bachelor’s Degree (Or relevant experience)

  • 7-10 years of professional experience in the Lighting Industry

  • Proven track record in exterior architectural lighting

  • Able to talk lighting in deep technical detail with lighting designers, engineers, and architects

  • Current, Reputable working relationships with Sales Representatives, Lighting Designers, and Specifiers within the region.

  • Extensive and accessible network in the local lighting market

  • Excellent written, verbal and presentation skills related to technical products

  • Ability to work remotely and manage all sales role responsibilities

  • Well-developed communication, interpersonal, motivational, and organizational skills

  • Proven track record of exceeding sales goals in prior roles

  • Dynamic team player who can think outside the box



  • High level of energy, competitiveness, and willingness to succeed as a self-starter

  • Understand the technical aspects and features of our company’s and competitors’ products and optical systems

  • Ability to conduct product training to sales representatives, specifiers, and end users

  • In-depth understanding of current LED technology, as well as electronic control systems, including wireless control system and motion control systems

  • Experience and understanding of the European-designed specification grade architectural outdoor lighting market

  • Strong organizational skills and ability to handle several projects and project locations simultaneously

  • Understands lighting design, able to use design software such as AGi32

  • Computer skills: advanced level user of PowerPoint, Excel, and Word; familiarity with CRM software

  • Must hold a valid Drivers’ License and a valid Passport


We are an Equal Opportunity Employer; Employment is governed based on merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.



We-ef is a leading producer of High-Performance, Premium Exterior Lighting, based in Western Pennsylvania.

Our Global Organization has a worldwide reputation as a specialist in exterior lighting, focusing on quality and performance. We combine Design & Engineering with Production, Application, and Recycling, and offer the most advanced lighting technologies currently available.

We are offering the right candidate an immediate full-time employment, competitive compensation, and a benefits package including Health, Dental, Vision, Life, AD&D, and Short/Long-Term Disability insurances, as well as 401(k), Flexible Schedule/Flextime, Vacation, PTO, Paid Holidays, and Parental & Bereavement Leave.


We encourage you to apply…

If you are a talented, energetic, and passionate individual with a proven track record of success in the lighting industry, have an impeccable reputation, and an exceptional degree of integrity & drive.

If you are well-known within the sales representative network and have excellent working relationships in the exterior lighting community in the New York and New England region.

If you will work collaboratively with our very successful team and make a real difference in the industry.

If you will support the increasing demand for our products and the rapid growth of the North American Division.

If you will be responsible for managing sales representatives in your region and maximizing their sales volume and quotas.

If you will work directly with lighting designers, landscape architects, municipalities, architects, distributors, and other specifiers, assisted by our internal support team.


Qualified candidates are encouraged to submit their resume or CV to b.kessing@we-ef.com, accompanied by a cover letter. Please also indicate your salary range expectations for consideration.

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