North American Marketing Manager

we-ef Lighting
North American Marketing Manager: Pittsburgh, Pennsylvania or remote

Location – Pittsburgh, PA (Ideal), Remote (for the right candidate)

Purpose:

• Guide the direction and implementation of a variety of marketing initiatives with a main focus on brand enhancement and growth, sales team education and market development

• Tell stories that generate excitement around our brand and mission in North America

• Build successful relationships with our network of sales partners, supporting them to deliver our brand and represent our products.

• Apply your experience and talent to develop, mentor, support, and inspire your team to achieve objectives, deliver a superior level of service and ensure they are the entrepreneurial force behind our global brand.

Specific key outcomes:

1. Develop, implement and own the marketing strategy, leveraging internal support and driving collaboration.

2. Lead delivery of the WE-EF global brand and product strategy in North American, ensuring all communications are on brand according to brand guidelines and style guide.

3. Create a marketing toolset that enables our regional sales manager and sales rep partners to differentiate we-ef in a crowded marketplace.

Responsibilities:

• Lead by example, support and motivate our broader team in a drive for excellence.

• Contribute to the management and direction of the business.

• Understand, promote and work within all company policies.

• Work with the leadership team to drive key Annual Plan initiatives and projects as either an Interested Party, a Team member or Stakeholder.

• Support the business to achieve each year’s fiscal goals including Sales and Margin maximisation, Expense Management and to exceed budgeted EBIT.

• Build strong relationships with Sales Partners, ensuring their teams are conversant with our products and can deliver accurate brand and product representation.

• Provide functional support internally and externally, to maximise technical assistance and enhance customer satisfaction.

• Manage all marketing and sales collateral development (newsletters, advertising, promotional material).

• Represent we-ef North America to the global marketing team, ensuring alignment between activities and North American market requirements and we-ef global campaigns and initiatives.

• Develop informative online brand and product training for internal and external customers.

• Facilitate the on-time and cost-effective launch of new products & services into the North American marketplace; develop, plan and implement Customer events and roadshows to support key launches.

• Digital marketing – lead the planning and execution of creative digital marketing initiatives and multitouch marketing campaigns, that boost brand awareness and sales growth.

• Create and effectively manage the Marketing budget.

• Website – overall responsibility for the accuracy and effectiveness of the North American website, which is a critical tool for our specifiers and other customers.

• Ensure specification sheets align with North American specifier needs.

• Create pricing strategies for products appropriate to market opportunity.

Qualifications:

• Bachelor’s degree preferred, ideally in marketing, communication, or design.

• Supportive ‘hands-on’ leader, able to harness individual talents, and inspire a clear sense of direction.

• Excellent communication skills - able to engage and work with people from diverse backgrounds across multiple teams.

• Able to think strategically, seek continuous improvement, and contribute at a senior level.

• Strong ability to solve problems, offer solutions and make decisions.

• Proven presentation talents.

• Able to think creatively and innovatively.

• Excellent attention to detail and uncompromising approach to quality.

• Well-developed organisational and time management skills, with a result focus.

• Intermediate to advanced IT skills - strong MS Office skills, familiarity with SAP or other ERP systems and Adobe graphic and photographic programmes.

Experience:

• Significant prior experience in a senior marketing role, ideally within the lighting industry.

• Strong technical product aptitude, ideally of lighting, electrical and associated control systems.

• Digital marketing experience.

Travel requirements:

• Monthly opportunities to travel to trade shows throughout North America.

• Overseas trips once or twice a year.

Personal qualities:

• Inclusive, supportive, empathetic style with the ability to win trust and credibility quickly

• Relationship builder

• Positive, energetic and motivated

• Creative and analytical

• High degree of ownership, self-initiative and follow through

Interested candidates should apply by emailing a resume to b.kessing@we-ef.com

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