Western Regional Sales Director

Western Regional Sales Director: Western U.S. | Remote

Since 2008, Xicato has been the leading global manufacturer of smart building wireless controls, flexible linear lighting systems and power supplies. Xicato is the innovator behind the patented cold remote phosphor light source module with the best fidelity, reliability and color consistency which is integrated into hundreds of lighting manufacturers fixtures throughout the world. Xicato stands behind its products with the first ever standard 10-year warranty for color shift and performance. OEMs, Lighting Designers, Architects and all specifiers revere Xicato as the highest of quality products on the market.

Looking for a strong, energetic Western Regional Sales Director for North America. Must have 5+ years of experience working with spec lighting agencies as a factory rep. Comfortable working in a start-up environment. Send your resume via LinkedIn InMail to David Derk or via email to dave.derk@xicato.com . MUST HAVE lighting industry experience in regional capacity.


The role:

  • Establish sales objectives by creating a sales plan with measured goals.

  • Manage a group of independent sales agents and ensure sales are met or exceeded.

  • Be responsible for generating demand for products and identifying business opportunities with reps and within customer base.

  • Work closely with other members of the team to ensure full engagement in the entire sales process.

  • Strive to achieve long-term relationships with customers by ‘value-add’ selling techniques.

  • Keep up to date on product information and industry trends.

  • Monitor competitive trends and pressures within territory.

  • Ability to design and effectively implement both short-term and long-term business strategies.

  • Conducts one-on-one review with all Sales Agents to build more effective communications, to understand and develop needs, and to provide insights for the improvement of sales.

  • Maintains contact with all customers in the territory area to ensure high levels of customer satisfaction.

  • Get consistent specifier calls with Agents in their territories.

  • Train Agents on Xicato products and any updates



  • 5-7 years of experience in Lighting Regional Sales

  • Existing relationships with Lighting Designers, Architects and Engineers

  • Detailed oriented, sensitive to customer needs and company requirements

  • Results oriented with strong business acumen.

  • Excellent communication skills, ability to articulate technical data, features and benefits.

  • Personable positive attitude

  • Very Strong customer service focus

  • Excellent time management skills

  • Ability to work individually and as a team.

  • Ability to learn and develop sales strategies that clearly define goals, strategies/tactics, and metrics for measuring success.

  • Ability to manage all aspects of the relationship between the customers and industry partners.

  • Ability to travel 50-70% within the territory with the balance in the local market.

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