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Central Regional Sales Manager

Beta Calco
Central Regional Sales Manager:  Location Flexible

Beta-Calco is a fast-growing manufacturer of high-quality, performance, architectural/commercial lighting products. With customer-focused technology, exceptional after-sales service, a twenty-year track record of constant product innovation, and vertically integrated manufacturing in Toronto, we continue to execute our growth strategy. We are a third-generation family-owned business with a modern, flat organizational structure offering solid opportunities for career advancement.

Reporting to the Director of Sales, the Regional Sales Manager will be responsible for the sales in the Central region. Beta Calco is looking for a Regional Sales Manager who will focus on creating demand through specifications for Beta Calco’s products, achieving your region’s sales goals through developing a strategic commercial channel value chain, leveraging key relationships through architects, engineers, lighting designers, agents, distributors and contractors.

As a Regional Sales Manager you will be required to focus your efforts on identifying viable markets and opportunities and creating strategic business objectives with our partners within those markets. In addition, you will assess market trends, establish focused strategies and provide market specific insight by establishing trusted partnerships.


Essential Duties and Responsibilities:

  • Cultivate the existing agent network and specifier base within your region while continually monitoring, identifying and developing new agents to replace less productive ones.

  • Assist with the development and continuous improvement of the overall sales business plan.

  • Collaborate with senior management to establish and execute multi-year sales goals for the region.

  • Prepare sales action plans to manage agent, customer and growth opportunities.

  • Monitor, track and enforce company policies and strategies.

  • Continually follow up on project quotes and track projects closely until closed.

  • Maintain and Update project information in the company’s CRM system (Pipedrive).

  • Analyze and evaluate the effectiveness of sales methods, costs, product mix and results.

  • Review regional expenses and recommend improvements when necessary.

  • Professionally service our specifiers and agents as required in the architectural lighting design industry.

  • Direct and assist with the coordination of company sales functions.

  • Represent the company at various sales events, training sessions, or events to promote the company, as required.

  • Promote positive relations with Beta-Calco employees, agents, specifiers, vendors and distributors. Build and maintain positive client and customer relationships.

  • Communicate and work in partnership with other department heads and senior management at Beta Calco to solve problems, develop and maintain objectives and to ensure company wide consistency.

  • Present to and educate new and existing sales agents of any new or upcoming products and/or new company policies.

  • Ensure customer issues are attended to appropriately and efficiently.

  • Ensure a solid understanding of the specification lighting industry in general and a detailed knowledge of Beta-Calco’s various product lines and services.

  • Make recommendations to management on product enhancements for improved sales potential.

  • Interact directly with specifiers to educate them on our products and answer questions.

  • Be a fitting representative and promoter of our brand and the products we deliver.

  • All other duties as may be assigned


Skills and Qualifications:

  • Bachelor’s degree in business, marketing, engineering or a related field preferred.

  • Minimum of 3 years’ sales experience within the lighting industry - with an emphasis on specification lighting sales.

  • Good working knowledge of lighting controls and the latest developments in LED lighting.

  • Computer Proficiency and Strong practical knowledge of Google suite and Microsoft Office.

  • Ability to measure and analyze key performance indicators.

  • Familiarity with CRM software.

  • Excellent English: verbal and written communications skills with the ability to effectively communicate and make presentations to a multitude of audience types including; Architects, Engineers, Lighting Designers, Agents and Distributors.

  • Ability to handle difficult situations with diplomacy & respect.

  • Ability to be strategic and organized in achieving goals and targets.

  • Detail oriented with strong organizational skills and the ability to prioritize multiple tasks.

  • Ability to maintain confidentiality of proprietary and sensitive business information.

  • A strong business acumen with strong negotiation skills.

  • Persistent, unyielding, and results driven.

  • Excellent motivational skills with the ability to work with little or no supervision.

  • Ability to manage multiple accounts effectively with excellent networking capabilities.

  • Experience forecasting sales and building a customer base.

  • The ability to travel 60-70% of the time (or as required).

  • Valid driver’s license and passport

  • Ability to carry 30 lbs and set up tabletop at tradeshow booth


Qualified candidates should apply by emailing a resume to hr@betacalco.com

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